Utilizing conjoint analysis to design modern crop varieties: empirical example for groundnut in Niger

A design strategy for improving adaptive conjoint analysis

Adaptive conjoint analysis (ACA) is a market research methodology for measuring utility in business-tobusiness and customer studies. Based on partial profiles, ACA tailors an experiment’s design to each respondent depending on their previously stated preferences, ordered in a self-assessment questionnaire. The aim of this paper is to describe advantages and disadvantages of using a partial-prof...

Market Segmentation and Conjoint Analysis for Apple Family Design

A distributor of Apple products' experiences numerous difficulties in developing marketing strategies for new and existing mobile product entries that maximize customer satisfaction and the firm's profitability. This research, therefore, integrates market segmentation in platform-based product family design and conjoint analysis to identify iSystem combinations that increase customer satisfacti...

Characterization of Different Groundnut Varieties Grown in Pakistan

Groundnut (Arachis hypogaea L.) is an annual legume which is also known as peanut, earthnut, monkeynut and ground bean. Among the major oil seed crops, groundnut has some specific advantages because of its use in many food products. The present study is planned to characterize different groundnut varieties, grown under similar conditions, for their chemical composition and nutritional assay. Fa...

An Example-based Introduction to Shimura Varieties

In this introductory article, we will explain what Shimura varieties are and why they are useful, with an emphasis on examples.

Taking conjoint analysis to task.